No feeling can beat the experience of going into a clean building which has a great outfit and polished fixtures as soon as you walk into a shop. It is said that 90% of the brain is visual and it then goes that retail has its sights set on excellent merchandising. Encourage clients to have fun in their shopping experience and boost sales with these tips which we explain below.
it all starts with potent store displays. A well-made and inspiring outfit on the mannequin draws the attention of shoppers who will look at it. While it might start with the attractive outfit on the mannequin, the whole department is a chance. Think about the design of the floor. Is your store employing all the space to attract many customers to take several pieces?
Gondola shelves are one of the fixtures which are least used. Although gondola shelves are bulky; one can customize them with gondola shelving parts so as to utilize the space well. Use gondola shelves beside potent merchandising wall display to include more outfits and opportunities. For example, perhaps the mannequin has a combination of an attractive blouse and trouser. Employ the gondola shelves to display these shorts which could go well with the blouse. On the other hand, you can display more casual pants which can match with the blouse.
When it concerns visual merchandising, the magic number is three. In addition to the aesthetic advantage, displaying in threes offers the merchandisers with the chance to work with asymmetry. Our attention span is affected subconsciously by asymmetry. You might notice in your shopping experiences that you tend to go to displays that include two tall mannequins and two shorter ones on either side. This is not done without a reason. Asymmetry draws our attention to what is being displayed. Our brains naturally loves symmetry and hence when something is not symmetrical, we are drawn to it.
Light does a lot more than highlighting the details of a piece of clothing or accessory. Our perception and mood might be affected by a particular lighting. Retailers can use retail lighting to encourage sales by creating an atmosphere. For example, a few fixtures have an enhanced appearance in a certain light. When you utilize back lighting; some products might appear to have a luxurious look. Ambient lighting will motivate customers to walk slower and enjoy the experience.
Rather than hiding the cost, try to include the price points in the product display. They are a great idea, and usually, price points are what the client is looking for. Display deals close to the front door attract shoppers into the store. To display the prices, use merchandising tactics. You might even put the price tag of an outfit which is expensive at the front and at the center.